Operational service is not enough
Many companies find that their logistics partner primarily executes: arranging transport, booking containers, processing documents. That’s important, but not enough. Those who want to grow need more than just a supplier. You need a partner who applies strategic account management and identifies opportunities even before problems arise.
When strategic account management is lacking, you notice it in practice. Communication is reactive, improvement opportunities remain untapped, and your supply chain doesn’t adapt to changing markets. In the long term, this hinders your growth.
What is strategic account management in logistics?
Strategic account management means that a logistics partner doesn’t just look at today’s shipment, but at tomorrow’s goals. It’s about understanding your business model, growth plans, and challenges – and proactively developing logistics solutions for them.
This could involve smarter warehouse inventory management, international expansion plans, or making transport more sustainable. A strategic account manager translates these needs into concrete supply chain improvements.
Why is this important for growth?
Companies grow faster when their logistics partner actively contributes ideas. Without strategic account management, you’ll constantly be putting out fires and falling behind. With an engaged partner, you have a sparring partner who advises you, suggests optimizations, and helps you maintain control over the entire chain.
The Suez Canal blockage showed how important this is. Companies with a partner who proactively offered alternatives were able to limit the impact and continue serving customers.
Control through insight and collaboration
Strategic account management gives you more control over your supply chain. Your partner shares insights, keeps you informed of trends, and translates them into practical improvements.
This can range from implementing a 3PL solution for more flexible operations to revising your customs strategy.
Compliance and customs are also part of that strategy. An AEO-certified partner offers certainty, speed, and fewer risks of delays.
Want to know how this works in practice? Also read: what does a customs forwarder do.
Prepared for market changes
Logistics is changing rapidly. The growth of container volumes in Rotterdam shows that capacity and sustainability are becoming increasingly important. Without a strategic perspective, you’ll be surprised by these developments instead of being prepared for them.
In addition, innovations, such as the Trust Chain in container logistics, ensure safer and more transparent transport. A strategic partner helps you utilize such innovations to strengthen your supply chain.
Want to look even further? Also discover customer clearance instructions (CCI) and how they contribute to predictable and error-free customs processes.
Conclusion: growth requires strategy
Logistics is not just about executing transports, but about intelligently organizing your entire chain. Without strategic account management, you miss opportunities and run unnecessary risks.
At Van der Helm, we believe in partnership. We combine operational strength with strategic advice, so your supply chain not only works today but is also ready for tomorrow.