PPWR 50% Rule for Packaging from 2030
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New EU packaging rule to limit empty space and reduce waste
From January 1, 2030, packaging within the EU may only consist of a maximum of 50% empty space. This measure from the Packaging and Packaging Waste Regulation (PPWR) aims to lead to more efficient logistics and less packaging waste. On this page, you can read what the rule entails and how Van der Helm addresses this.
What exactly does the PPWR 50% rule entail?
The 50% rule is part of the European Packaging and Packaging Waste Regulation (PPWR). From January 1, 2030, the empty space in packaging may not exceed half of the total volume.
What is considered empty space?
Empty space is the difference between the internal volume of the packaging and the volume of the product itself. This includes void fill materials such as air cushions, bubble wrap, foam, paper shreds, polystyrene, and wood wool.
Who does the rule apply to?
The requirement applies to all companies that fill secondary, transport, or e-commerce packaging. This includes packaging used for online orders or to transport goods between distribution centers.
Are there exceptions?
Yes. Certain packaging may be exempt, for example for products with protected geographical indications such as specific wines or cheeses. These exceptions are determined separately by the EU.
What does this mean for businesses?
Redesigning packaging
Companies will need to redesign their packaging. The product must remain well protected but without unnecessary empty space. This requires new choices in materials and format.
Automation of packaging processes
Automated packaging systems make it possible to precisely match the packaging to the product. This results in less waste, reduces transport costs, and makes it easier to comply with the new regulations.
More efficient logistics
Less empty space also means more products can fit in a truck or container. This can lead to lower costs per shipment and a smaller ecological footprint.
Compliance and enforcement
Failure to comply with the 50% rule may result in fines or other sanctions from 2030. By anticipating now, you prevent risks and ensure a smooth transition.
How Van der Helm handles this
As a logistics partner, we look beyond transport alone. Within our fulfillment and warehousing solutions, we work with customers on packaging choices and efficiency.
This means that we:
advise on packaging strategies that comply with EU rules;
integrate smart fulfillment and packaging solutions in our warehouses;
optimize processes to reduce waste and costs;
use technology to precisely match packaging to product and shipment.
This ensures that your supply chain is not only compliant but also future-proof and sustainable.
Take the step towards compliant and efficient packaging today
The PPWR 50% rule has a major impact on how packaging is used within Europe. By starting now with redesigning, automating, and optimizing, you prevent problems in 2030 and benefit from more efficient, sustainable logistics.
Want to know how Van der Helm can help you adapt packaging and processes in time? Contact us for advice.
Frequently Asked Questions about the PPWR 50% rule
The Packaging and Packaging Waste Regulation (PPWR) is European legislation aimed at reducing packaging waste and promoting sustainability in the logistics chain. The 50% rule is part of this.
From January 1, 2030, packaging within the EU may only consist of a maximum of 50% empty space. Void fill materials such as air cushions, bubble wrap, and foam also count as empty space.
The requirement applies to all companies that fill secondary, transport, or e-commerce packaging. This particularly affects webshops, retailers, and logistics service providers.
Yes, exceptions may apply for certain products with protected geographical indications (such as specific wines or cheeses). The European Commission determines the conditions for these.
The 50% rule takes effect on January 1, 2030. In February 2028, the European Commission will already publish guidelines for calculating empty space.
Failure to comply with the 50% rule may result in fines or other sanctions. By adapting packaging in time and optimizing processes, you prevent risks and costs.
We support companies with advice on packaging strategies, smart fulfillment solutions, and process optimization. This ensures your supply chain complies with the new rules while becoming more efficient and sustainable.